A naturally better approach to home care
Florelia was founded with a simple belief: caring for our homes shouldn’t come at the expense of our planet.
We create beautifully simple, everyday home-care essentials made from 100% plant-based materials, with no plastic and designed to be biodegradable.
From laundry to the kitchen and beyond, every Florelia product is thoughtfully designed to make everyday home care simple, effective and more considered.
What Florelia stands for
Simple principles guide the products we create and the choices we make.
100% Plant Based
Made with plant-based materials for practical, effective everyday home care.
100% Plastic Free
No plastic in our products or packaging.
100% Biodegradable
Made with materials designed to break down naturally at the end of their useful life.
Better for Your Home & the Planet
Thoughtfully designed essentials that make more considered everyday choices simple.
Naturally better, by design.
We believe everyday home-care products can be practical, beautiful and thoughtfully made.
Better materials
We focus on plant-based materials and plastic-free choices rather than unnecessary synthetic waste.
Simple everyday use
Our products are designed to fit naturally into everyday routines without making home care complicated.
Less unnecessary waste
We aim to create useful home-care essentials while reducing unnecessary plastic and disposable waste.
Growing with purpose
Florelia is growing beyond laundry into a wider collection of thoughtfully designed essentials for the kitchen and home – all guided by the same principles of plant-based materials, zero plastic and biodegradable design.
Naturally better for your home.
Discover thoughtful, plant-based essentials for laundry, kitchen and everyday home care.